Apply Now – Nigeria Marketing Manager

Nigeria Marketing Manager – Role Summary

The Nigeria Marketing Manager will lead all marketing activities, campaigns, and partnerships within Nigeria, focusing on increasing brand awareness, generating demand, and supporting the sell-through of the 320,000 ChargeBot Backpacks currently in production. This role will act as a local Business Unit Leader for SolAps in Nigeria, ensuring that our marketing strategies are culturally relevant, effective, and aligned with local market needs. The Nigeria Marketing Manager will collaborate closely with the USA-based Marketing Manager to align strategies, share insights, and maximize impact.

Key Responsibilities:

• Local Market Strategy: Develop and execute a comprehensive marketing plan tailored to the Nigerian market, incorporating local insights, trends, and consumer behavior.
• Brand Awareness: Lead brand positioning efforts in Nigeria, establishing SolAps as a leading provider of innovative solar IoT solutions.
• Campaign Management: Plan and implement digital and offline marketing campaigns, including influencer partnerships, PR, social media, and event sponsorships.
• Content Localization: Adapt global marketing content and messaging for the Nigerian market, ensuring cultural relevance and effective communication.
• Sales Support: Collaborate with the sales team and distributors to develop promotional materials and campaigns to drive sell-through of ChargeBot Backpacks.
• Partnership Development: Establish and manage relationships with local influencers, eco-friendly organizations, and media outlets to boost visibility and credibility.
• Reporting & Analytics: Monitor, analyze, and report on the performance of marketing campaigns, adjusting strategies based on real-time data.

KPIs:

1. Brand Awareness:
   • Achieve 1 million impressions per month across local digital and offline channels.
   • Increase social media engagement by 30% within the first quarter.
2. Demand Generation:
   • Generate 5,000 pre-orders for ChargeBot Backpacks within the first 90 days.
   • Increase the number of qualified leads by 50% each quarter.
3. Partnerships:
   • Secure 10 strategic partnerships with local influencers, eco-focused NGOs, and tech communities within the first 6 months.
   • Achieve 5 media features in top Nigerian tech and sustainability publications per quarter.
4. Campaign Performance:
   • Achieve a minimum of 5% click-through rate (CTR) on digital ad campaigns.
   • Reach a 25% email open rate and a 10% click-through rate on localized email marketing campaigns.
5. Sales Support:
   • Drive a 15% increase in monthly sell-through rates of ChargeBot Backpacks through coordinated promotional efforts.
   • Collaborate with sales to develop at least 3 localized promotional campaigns per quarter.
6. Customer Feedback:
   • Conduct at least 2 customer surveys per quarter to gather insights on user experience and preferences.
   • Achieve an 80% positive feedback rating from local customers within the first year.

Expected Results/Outcomes:

• Increased Sales Velocity: Accelerate the sell-through of the 320,000 units in Nigeria by 20% within the first 6 months through targeted marketing efforts.
• Stronger Brand Presence: Establish SolAps as a recognized and trusted brand in Nigeria, laying the groundwork for expansion into other African markets.
• Enhanced Local Engagement: Build a loyal customer base through culturally relevant campaigns and localized content.
• Effective Collaboration: Maintain a strong working relationship with the USA-based Marketing Manager, sharing insights, best practices, and market data to optimize global marketing efforts.
• Future Expansion Readiness: Develop a scalable marketing framework that can be adapted for other African markets, supporting SolAps’ growth strategy across the continent.

Compensation:

• Base Salary: $70,000 – $100,000 per year (competitive for the Nigerian market and based on experience).
• Performance Bonus: Up to 20% of base salary, based on KPI achievement.
• Equity: 0.5% – 1% of company shares, tied to long-term performance and strategic contributions.
• Other Benefits: Health insurance, travel allowance, and professional development opportunities.

Click Here: – To Apply https://forms.gle/SFTY4uamQ2LgvFdb8

Find Out  More About Us: – https://www.chargebotnigeria.com/about/

Other Open Positions:-https://www.chargebotnigeria.com/careers