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Sales Manager, Nigeria – Role Summary
The Sales Manager, Nigeria will own the full commercial operation across SOLAPS’s Nigerian distribution network, corporate gifting channel, and university partnerships programme. Reporting directly to the Nigeria Marketing Manager, this role leads a team of three channel specialists and is accountable for driving revenue growth, expanding the distributor network nationwide, and ensuring SOLAPS solar products reach the hands of Nigerian households, businesses, and campuses. This is a high-impact, high-ownership role at the centre of SOLAPS’s scale-up in Nigeria.
Key Responsibilities:
- Distribution Network Growth: Recruit, onboard, and manage a network of distributors across all 36 states, expanding from current coverage to nationwide presence.
- Revenue Ownership: Own the Nigeria monthly and quarterly revenue target; manage pipeline forecasting, deal closure, and channel performance.
- Team Leadership: Lead and develop three direct reports — Distributor Relationship Manager, Corporate Gifts Sales Lead, and University Partnerships Lead.
- Corporate Sales: Oversee the corporate gifting channel, targeting HR and procurement teams across financial services, telecoms, oil & gas, and FMCG sectors.
- University Channel: Support the university channel strategy through campus partnerships, student ambassador programmes, and institutional procurement.
- Market Intelligence: Monitor competitive activity, pricing dynamics, and market trends; brief the Nigeria Marketing Manager with actionable insights.
- Scaling Up Execution: Operate within SOLAPS’s Scaling Up framework — setting quarterly Rocks, running daily huddles, and maintaining a live KPI dashboard.
KPIs:
- Revenue:
- Achieve monthly revenue targets as set in the annual budget.
- Grow quarterly revenue by a minimum of 20% quarter-over-quarter.
- Distribution Network:
- Expand active distributor count from current base to 40+ within 9 months.
- Maintain distributor sell-through rate above 75% monthly.
- Corporate Gifting:
- Close a minimum of 10 corporate gifting accounts in Q1.
- Achieve ₦50M+ in corporate gifting revenue in the first full year.
- Pipeline Management:
- Maintain a pipeline coverage ratio of 3× monthly target at all times.
- Deliver weekly forecast accuracy within ±15% of actual results.
- Team Performance:
- All three direct reports meet or exceed individual quarterly targets.
- Conduct weekly 1-on-1s and monthly performance reviews with each team member.
Expected Results/Outcomes:
- National Coverage: SOLAPS products available through an active, performing distributor network in every major Nigerian commercial centre within 12 months.
- Revenue Milestone: Drive Nigeria sales to a significant scale milestone, establishing a repeatable growth engine across all three channels.
- High-Performance Team: Build a sales team culture defined by accountability, data-driven decision-making, and Scaling Up principles.
- Brand Credibility: Secure SOLAPS’s position as a trusted solar product brand among Nigerian distributors, corporates, and universities.
- Scalable Playbook: Document sales processes, onboarding frameworks, and distributor management systems that can scale as the team grows.
Compensation:
- Base Salary: $35,000 – $55,000 per year (based on experience and track record).
- Performance Bonus: Up to 20% of base salary, tied to revenue targets and KPI achievement.
- Equity: 0.1% – 0.25% company shares, subject to vesting schedule.
- Other Benefits: Health insurance, data/airtime allowance, travel allowance, and professional development opportunities.
Click Here To Apply: https://forms.gle/N6xhpz83QoK2fdGS8
Find Out More About Us: https://solaps.com/about/
Other Open Positions: https://solaps.com/careers/
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